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Textile, IT, auto, pharma stocks trade lower as U.S. announces 25% tariff plus penalty on India


A man walks past a screen displaying U.S. President Donald Trump, at the Bombay Stock Exchange (BSE).

A man walks past a screen displaying U.S. President Donald Trump, at the Bombay Stock Exchange (BSE).
| Photo Credit: Reuters

Textile, IT, auto and pharma stocks were trading lower on Thursday (July 31, 2025) after U.S. President Donald Trump announced the imposition of a 25% tariff on all goods coming from India starting August 1, plus an unspecified penalty for buying Russian crude oil and military equipment.

Among textile-related stocks, Welspun Living tanked 5.27%, Vardhman Textiles declined 3.27%, Arvind Ltd fell by 3.16% and Alok Industries dropped 2.82% on the BSE.

From the IT pack, shares of Hexaware Technologies quoted 1.92% down, Wipro traded 1.44% lower, Infosys dropped 1.34%, Tata Consultancy Services dipped 1.19%, HCL Technologies (1.06%) and Tech Mahindra (0.88%).

Tracking weak trend in these stocks, the BSE IT index declined 1.29% to 34,577.71.

Among pharma stocks, Jubilant Pharmova dropped 3.15%, Ipca Lab slipped 3.28%, Lupin (2.63%), RPG Life Sciences (2.56%), Dr Reddys Lab (1.55%), Cipla (1.43%) and Sun Pharma (0.81%).

Shares of Maruti Suzuki India, Bajaj Auto, Ashok Leyland, Tata Motors, Mahindra & Mahindra and TVS Motor Company were also quoting lower.

The BSE auto index dipped 0.72% to 52,708.33.

In the equity market, the 30-share BSE Sensex traded 574.64 points down at 80,906.60, and the 50-share NSE Nifty tumbled 173.50 points to 24,678.85.

The announcement is being seen as a pressure tactic to get New Delhi to agree to demands made by the U.S., which has, in recent days, got favourable trade deals with major partners like Japan, the U.K. and the European Union.

The penalty was announced as India has made large purchases of oil and military equipment from Russia. India is the first country to face a penalty for Russian imports.

Utsav Verma, Head of Research, Institutional Equities at Choice Broking, said investors will reassess their strategies with a mix of caution and optimism.

Sectors like textiles, pharmaceuticals, and automotive components are likely to be the most impacted and may see reduced investor interest in the short-term.

However, recent progress in trade negotiations suggests a constructive path forward, and “we believe that the trade deal will eventually follow, provided both nations show the necessary political will”, he said, adding that many investors expect the tariff rate to eventually settle around 15%.

“While a 25% tariff imposed by the US on Indian exports certainly disrupts vital sectors and presents immediate challenges for India’s economy, it is improbable that it will significantly alter the country’s long-term growth path.

“India’s growth narrative is supported by solid fundamentals such as a growing domestic market, vibrant entrepreneurial spirit, and increasing international partnerships,” Rajesh Palviya, SVP – Research, Axis Securities, said.



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Piprahwa gems: Sacred Buddha relics, originally set for auction in Hong Kong in May, returns to India


A portion of the sacred Buddhist relics excavated in the northern parts of the country in 1898, which was earlier set to go under the hammer at an international auction house in Hong Kong in May, was returned to India on Wednesday (July 30, 2025.)

“This momentous repatriation has been made possible through an exemplary public-private partnership between the government of India and the Godrej Industries Group,” the Ministry of Culture said.

Prime Minister Narendra Modi tweeted this picture announcing the return of the sacred Piprahwa relics of Bhagwan Buddha to India after 127 long years, in New Delhi, on July 30, 2025.

Prime Minister Narendra Modi tweeted this picture announcing the return of the sacred Piprahwa relics of Bhagwan Buddha to India after 127 long years, in New Delhi, on July 30, 2025.
| Photo Credit:
ANI (X/@narendramodi)

“The sacred Piprahwa relics, carried in a box, were received by Union Culture Minister Gajendra Singh Shekhawat at a technical area of the Delhi airport,” a senior official said.

“This successful repatriation sets a benchmark in cultural diplomacy and collaboration, showcasing how strategic partnerships between public institutions and private enterprise can protect and preserve global heritage,” the Ministry said.

“The sacred Piprahwa relics will be formally unveiled during a special ceremony and placed on public display, allowing citizens and visitors to pay homage and witness these rare artefacts,” it said in a statement.

The Piprahwa relics, discovered in 1898 by British civil engineer William Claxton Peppé in Piprahwa (in today’s Uttar Pradesh), are believed to be associated with the mortal remains of Lord Buddha. Enshrined by his followers around the third century BC, these relics have long held immense spiritual value for the global Buddhist community and represent one of the most important archaeological discoveries in Indian history.

“Originally slated for auction in Hong Kong on May 7, the sacred artefacts were “successfully secured” by the Ministry of Culture through “decisive intervention”, reflecting the government’s unwavering commitment to preserving India’s cultural and spiritual heritage,” the statement further said.

“The return of the Piprahwa gems is a matter of great pride for every Indian. This is one of the most significant instances of repatriation of our lost heritage and would not have been possible without the vision and initiative of our Prime Minister Narendra Modi,” Mr. Shekhawat was quoted as saying in the statement.

On May 5, the Ministry had said that it had issued a “legal notice to Sotheby’s Hong Kong”, seeking “immediate cessation of the auction” of a portion of the sacred Piprahwa Buddhist relics and demanded their repatriation.

On May 7, it said, “The Ministry of Culture, Government of India, has successfully secured the postponement of the auction of the sacred Piprahwa Buddhist relics by Sotheby’s Hong Kong, which was scheduled for May 7, 2025.”

The Ministry of Culture on Wednesday said, the “Government of India, proudly announces the historic return of the sacred Piprahwa relics of Lord Buddha to their rightful home in India.” Pirojsha Godrej, Executive vice-chairperson of Godrej Industries Group, said, “We are deeply honoured to contribute to this historic moment. The Piprahwa gems are not just artefacts — they are timeless symbols of peace, compassion, and the shared heritage of humanity.” “Our partnership with the government of India reflects our deep commitment to preserving cultural legacies for future generations,” he added.

“This initiative aligns with Prime Minister Narendra Modi’s broader mission to reclaim and celebrate India’s ancient cultural and spiritual heritage from across the world,” the Ministry said.

“The return of the Piprahwa gems further reinforces India’s standing as a global guardian of peace, compassion, and the timeless values of the Buddha,” it added.

“The Piprahwa Relics, which include bone fragments, soapstone and crystal caskets, a sandstone coffer and offerings, such as gold ornaments and gemstones, were excavated by Peppe in 1898,” the Ministry had said in a statement on May 7.

“An inscription in the Brahmi script on one of the caskets confirms these as relics of the Buddha deposited by the Sakya clan,” it had said.

“The majority of these relics were transferred to the Indian Museum in Kolkata in 1899 and classified as “AA” antiquities under the Indian law, prohibiting their removal or sale,” it had added.

“While a portion of the bone relics was gifted to the King of Siam, a selection retained by Peppe’s descendants has now been listed for auction,” the statement had said.

Published – July 31, 2025 11:30 am IST



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Semicon firm TI introduces long-run battery management tech for electronics devices, laptops and e-bikes


A Texas Instruments Office is shown in San Diego, California, U.S. File

A Texas Instruments Office is shown in San Diego, California, U.S. File
| Photo Credit: REUTERS

Texas Instruments (TI) launched a predictive battery management technology, evolved from 20 years of reactive monitoring, that claims upto 30% longer run time in battery-powered electronics, laptops and e-bikes.

TI’s new single-chip battery gauges (a battery indicator or fuel gauge) with Dynamic Z-Track technology (a predictive battery model that can self-update across dynamic load conditions with the help of AI) ensured the most accurate run-time predictions making battery-powered devices more efficient, reliable, said the semiconductor firm.

As users demand more power from electronics, such as laptops, e-bikes and portable medical devices, battery management systems (BMSs) must provide precise, accurate, real-time monitoring, the firm said.

According to TI, the BQ41Z90 and BQ41Z50 fuel gauges with Dynamic Z-Track technology help engineers design electronic devices with accurate battery capacity readings, even under unpredictable loads.

 Yevgen Barsukov, Ph.D., TI Fellow and head of BMS algorithm development said, “Traditional battery monitoring methods often struggle with accuracy under erratic use conditions, leading to unreliable predictions. However, our new Dynamic Z-Track technology is a predictive battery model that can self-update across dynamic load conditions, like those created by AI applications, ensuring the most accurate run-time prediction.’‘

Evolved from 20 years of reactive monitoring, this innovation would enable users to experience dependable function, safer operation, and precise tracking of battery age and run time, he added.



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India, Russia can take their ‘dead economies’ down together: Trump


File picture of U.S. President Donald Trump

File picture of U.S. President Donald Trump
| Photo Credit: Reuters

A day after announcing 25% tariff rate on India in addition to an unspecified “penalty” tariff for India purchasing Russian energy and arms, US President Donald Trump has dubbed both the nations as “dead economies”.

Launching a fresh attack on social platform Truth Social, Mr. Trump wrote “I don’t care what India does with Russia. They can take their dead economies down together, for all I care.”

“We have done very little business with India, their Tariffs are too high, among the highest in the World,” he added.

His post also ‘warned’ former Russian President Dimitry Medvedev “to watch his words.” He’s entering very dangerous territory!, Mr. Trump’s post read.

Mr. Medvedev, on July 28, had posted in X, formerly Twitter: “Trump’s playing the ultimatum game with Russia: 50 days or 10… He should remember 2 things: 1. Russia isn’t Israel or even Iran. 2. Each new ultimatum is a threat and a step towards war. Not between Russia and Ukraine, but with his own country. Don’t go down the Sleepy Joe road!”



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Rupee recovers 14 paise from its all-time low to 87.66 against U.S. dollar in early trade


Image used for representation purpose only.

Image used for representation purpose only.
| Photo Credit: Reuters

The rupee recovered 14 paise from its all-time low to 87.66 against the U.S. dollar in early trade on Thursday (July 31, 2025) on suspected RBI intervention, after U.S. President Donald Trump’s tariffs of 25% and the penalty for buying Russian Crude and Arms.

Forex traders said the rupee, which plunged 89 paise, logging its steepest single-day fall in over three years, recovered some lost ground but is trading with a negative bias.

At the interbank foreign exchange, the rupee opened at 87.66, then touched an early low of 87.74 against the U.S. dollar.

On Wednesday (July 30, 2025), the rupee closed at an all-time low of 87.80 against the U.S. dollar after America announced a sweeping 25% tariff on Indian imports in the absence of a trade deal ahead of the August 1 deadline.

“The rupee which is already down by more than 3% since the start of the year after reaching a high of 83.75 in the month of April continued to fall on the news of Trump’s tariffs of 25% and the penalty for buying Russian Crude and Arms,” said Anil Kumar Bhansali Head of Treasury and Executive DirectorFinrex Treasury Advisors LLP.

The dollar index, which gauges the greenback’s strength against a basket of six currencies, fell by 0.03 per cent to 99.78.

Brent oil prices fell 0.19% to $73.10 per barrel.

Meanwhile, the US FED held interest rates steady and signalled it is too early to consider rate cuts, which has supported the dollar throughout the month of July.

“With the RBI controlling the rupee intermittently and oil companies on a buying spree of US dollars before the Trump tariffs on Russia are in place after about 10 days, the rupee was unable to make any headway…, ” Bhansali added.



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Trump tariff impact on the Stock Market as Sensex and Nifty fall after the U.S. announces a 25% tariff plus penalty


Image used for representation purpose only.

Image used for representation purpose only.
| Photo Credit: Reuters

Benchmark equity indices Sensex and Nifty tumbled in early trade on Thursday (July 31, 2025) after U.S. President Donald Trump announced the imposition of a 25% tariff on all goods coming from India starting August 1, plus an unspecified penalty for buying Russian crude oil and military equipment.

The 30-share BSE Sensex tanked 786.36 points to 80,695.50 in opening trade. The 50-share NSE Nifty tumbled 212.8 points to 24,642.25.

The announcement is being seen as a pressure tactic to get New Delhi to agree to demands made by the U.S., which has, in recent days, got favourable trade deals with major partners like Japan, the UK and the European Union.

The penalty was announced as India has made large purchases of oil and military equipment from Russia. India is the first country to face a penalty for Russian imports.

“The 25% tariff on India, plus an unspecified penalty for energy and defence-related purchases from Russia, is very bad news for Indian exports and thereby on the growth prospects of the Indian economy in the short run. Since trade negotiations with India are continuing, perhaps the 25% tariff may come down eventually.

“But certainly, there is a short-term hit to Indian exports and GDP growth. This short-term hit will reflect in the stock market, too, in the short-term,” V.K. Vijayakumar, Chief Investment Strategist, Geojit Investments Limited, said.

From the Sensex firms, Reliance Industries, Tata Motors, Mahindra & Mahindra, Bharti Airtel, Titan and State Bank of India were among the biggest laggards.

However, Eternal, Hindustan Unilever, ITC and Power Grid were trading higher.

Foreign Institutional Investors (FIIs) offloaded equities worth ₹850.04 crore on Wednesday (July 30, 2025), according to exchange data.

In Asian markets, South Korea’s Kospi, Shanghai’s SSE Composite index and Hong Kong’s Hang Seng traded lower while Japan’s Nikkei 225 index quoted in positive territory.

The US markets ended mostly lower on Wednesday.

Global oil benchmark Brent crude dipped 0.19% to $73.10 a barrel.

On Wednesday (July 30, 2025), the Sensex climbed 143.91 points or 0.18% to settle at 81,481.86. The Nifty went up by 33.95 points or 0.14% to 24,855.05.



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U.S. sanctions Indian nationals and firms in global crackdown on Iran’s oil network


Representational illustration of the map of Iran and an oil pipeline

Representational illustration of the map of Iran and an oil pipeline
| Photo Credit: Reuters

In a sweeping sanctions announcement aimed at dismantling a vast maritime oil smuggling operation benefiting Iran, the U.S. Department of the Treasury has designated several Indian nationals and companies as key enablers of the illicit network.

The action, announced Wednesday (July 30, 2025) by the Office of Foreign Assets Control (OFAC), is part of the largest Iran-related sanctions package since 2018. It targets over 50 individuals, entities and vessels across multiple countries —highlighting the involvement of UAE- and India-based actors in supporting Iranian oil shipments that are under strict U.S. sanctions.

These vessels are part of the vast shipping empire controlled by Mohammad Hossein Shamkhani (Hossein). Mr. Hossein — the son of Ali Shamkhani, a top political advisor to the Supreme Leader of Iran — leverages corruption through his father’s political influence at the highest levels of the Iranian regime to build and operate a massive fleet of tankers and containerships, the Department of the Treasury said.

The Shamkhani family’s shipping empire highlights how the Iranian regime elites leverage their positions to accrue massive wealth and fund the regime’s dangerous behavior,” said Secretary of the Treasury Scott Bessent. “The over 115 sanctions issued today are the largest to-date since the Trump Administration implemented our campaign of maximum pressure on Iran. These actions put America first by targeting regime elites that profit while Tehran threatens the safety of the United States,” he said.

Indians among sanctioned network operators

Among those designated is Pankaj Nagjibhai Patel, an Indian national based in the United Arab Emirates, who U.S. officials describe as a senior executive within several shipping companies tied to the sanctioned Iranian network. Mr. Patel has served as an executive in Teodor Shipping L.L.C., one of the entities connected to the operations of Mohammad Hossein Shamkhani, the son of a top Iranian regime official.

Mr. Patel is also listed as a director of Shreeji Gems Ltd, an India-based firm now implicated in helping facilitate oil transport logistics on behalf of the Iranian network.

Two other Indian nationals, Jacob Kurian and Anil Kumar Panackal Narayanan Nair, were identified as key figures behind Neo Shipping Inc., a Marshall Islands-based company that owns the vessel ABHRA (IMO 9282041). The ABHRA is part of a fleet used to move Iranian oil and petrochemicals under false flags and forged documents.

Mr. Kurian is listed as the sole shareholder of Neo Shipping Inc., while Mr. Nair has served as its director. U.S. officials stated that both individuals played critical roles in concealing the vessel’s ties to the sanctioned Iranian regime.

US action freezes assets, bars transactions

The designations mean that all property and interests in property of these Indian individuals and companies that fall under U.S. jurisdiction are now blocked. Additionally, U.S. citizens and businesses are prohibited from engaging in any transactions with them. The action also exposes non-U.S. firms to secondary sanctions if they choose to continue doing business with the designated parties.

The vessels and corporate structures targeted in this action were allegedly used to obscure the origin of Iranian oil, transfer it at sea, and issue false documentation—ultimately supporting the financing of Iran’s military and regional proxy forces.

Implications for Indian businesses

These action sends a strong warning to Indian businesses and maritime professionals involved in global shipping and logistics. The designations could lead to significant reputational and financial fallout, especially for firms with international dealings.

Even indirect involvement in sanctionable activities—such as acting as a nominee shareholder or director of a front company—can attract serious penalties, the Treasury said.



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Is AI causing tech worker layoffs? That’s what CEOs suggest, but the reality is complicated


If you read the typical 2025 mass layoff notice from a tech industry CEO, you might think that artificial intelligence cost workers their jobs.

The reality is more complicated, with companies trying to signal to Wall Street that they’re making themselves more efficient as they prepare for broader changes wrought by AI.

A new report Wednesday from career website Indeed says tech job postings in July were down 36% from their early 2020 levels, with AI one but not the most obvious factor in stalling a rebound.

ChatGPT’s debut in late 2022 also corresponded with the end of a pandemic-era hiring binge, making it hard to isolate AI’s role in the hiring doldrums that followed.

“We’re kind of in this period where the tech job market is weak, but other areas of the job market have also cooled at a similar pace,” said Brendon Bernard, an economist at the Indeed Hiring Lab. “Tech job postings have actually evolved pretty similarly to the rest of the economy, including relative to job postings where there really isn’t that much exposure to AI.”

That nuance is not always clear from the last six months of tech layoff emails, which often include a nod to AI in addition to expressions of sympathy.

When he announced mass layoffs earlier this year, Workday CEO Carl Eschenbach invited employees to consider the bigger picture: “Companies everywhere are reimagining how work gets done, and the increasing demand for AI has the potential to drive a new era of growth for Workday.”

Autodesk CEO Andrew Anagnost explained that a need to shift resources to “accelerate investments” in AI was one of the reasons the company had to cut 1,350, or about 9%, of workers.

The “Why We’re Doing This” section of CrowdStrike CEO George Kurtz’s announcement of 5% job cuts said the cybersecurity company needed to double down on AI investments to “accelerate execution and efficiency.”

“AI flattens our hiring curve, and helps us innovate from idea to product faster,” Kurtz wrote.

It’s not just U.S. companies. In India, tech giant Tata Consultancy Services recently characterised its 12,000 layoffs, or 2% of its workforce, as part of a shift to a “Future-Ready organization” that would be realigning its workforce and “deploying AI at scale for our clients and ourselves.”

Even the Japanese parent company of Indeed and Glassdoor has cited an AI shift in its notice of 1,300 layoffs at the job search and workplace review sites.

Microsoft, which is scheduled to release its fourth-quarter earnings Wednesday, has announced layoffs of about 15,000 workers this year even as its profits have soared.

Microsoft CEO Satya Nadella told employees last week the layoffs were “weighing heavily” on him but also positioned them as an opportunity to reimagine the company’s mission for an AI era.

Promises of a leaner approach have been welcomed on Wall Street, especially from tech giants that are trying to justify huge amounts of capital spending to pay for the data centers, chips and other components required to power AI technology.

“It’s this sort of double-edged sword restructuring that I think a lot of tech giants are encountering in this age of AI, where they have to find the right balance between maintaining an appropriate headcount, but also allowing artificial intelligence to come to the forefront,” said Bryan Hayes, a strategist at Zacks Investment Research.

Google said last week it would raise its budget for capital expenditures by an additional $10 billion to $85 billion. Microsoft is expected to outline similar guidance soon.

One thing is clear to Hayes: Microsoft’s job cuts improve its profit margin outlook for the 2026 fiscal year that started in July.

But what these broader tech industry layoffs mean for the employment prospects of tech workers can be harder to gauge.

“Will AI replace some of these jobs? Absolutely,” said Hayes. “But it’s also going to create a lot of jobs. Employees that are able to leverage artificial intelligence and help the companies innovate, and create new products and services, are going to be the ones that are in high demand.”

He pointed to Meta Platforms, the parent company of Facebook and Instagram, which is on a spree of offering lucrative packages to recruit elite AI scientists from competitors such as OpenAI.

The reports published by Indeed on Wednesday show that AI specialists are faring better than standard software engineers, but even those jobs are not where they have been.

“Machine-learning engineers — which is kind of the canonical AI job — those job postings are still noticeably above where they were pre-pandemic, though they’ve actually come down compared to their 2022 peak,” said Bernard, the Indeed economist. “They’ve also been impacted by the cyclical ups and downs of the sector.”

Tech hiring has particularly plunged in AI hubs such as the San Francisco Bay Area, as well as Boston and Seattle, according to Indeed.

But in looking more closely at which tech workers were least likely to get hired, Indeed found the deepest impact on entry-level jobs in the tech industry, with those with at least five years of experience faring better.

The hiring declines were sharpest in entry-level tech industry jobs that involve marketing, administrative assistance and human resources, which all involve tasks that overlap with the strength of the latest generative AI tools that can help create documents and images.

“The plunge in tech hiring started before the new AI age, but the shifting experience requirements is something that happened a bit more recently,” Bernard said.

Microsoft, which is staking its future on AI in the workplace, has also had its own researchers look into the jobs most vulnerable to the current strengths of AI technology. At the top of the list are knowledge work jobs such as language interpreters or translators, as well as historians, passenger attendants, sales representatives, writers and customer service representatives, according to Microsoft’s working paper.

On the other end, leading in work more immune to AI changes were phlebotomists, or healthcare workers who draw blood, followed by nursing assistants, workers who remove hazardous materials, painters and embalmers.

Published – July 31, 2025 09:39 am IST



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Meta jumps on big revenue forecast beat, small capex raise


Meta has accelerated efforts to monetise its social media platforms WhatsApp and Threads by integrating ads [File]

Meta has accelerated efforts to monetise its social media platforms WhatsApp and Threads by integrating ads [File]
| Photo Credit: REUTERS

Meta Platforms forecast third-quarter revenue well ahead of Wall Street expectations on Wednesday and raised the lower end of its capital expenses forecast for the year, sending its shares up 10% in extended trading.

For the third quarter, Meta said it expected total revenue of $47.5 billion to $50.5 billion, compared with analysts’ average estimate of $46.17 billion, according to data compiled by LSEG.

The company said in a statement that its third-quarter guidance assumed a 1% benefit from a weak dollar.

Meta expects both total expenses and capital expenditures to increase significantly in 2026, driven primarily by higher infrastructure costs and continued investment to support AI initiatives.

“AI-driven investments into Meta’s advertising business continue to pay off, bolstering its revenue as the company pours billions of dollars into AI ambitions like superintelligence,” said eMarketer senior analyst Minda Smiley. “But Meta’s exorbitant spending on its AI visions will continue to draw questions and scrutiny from investors who are eager to see returns.” Smiley added that Meta’s strong results signalled that the broader digital advertising market was not yet feeling the pain from tariffs.

U.S. antitrust regulators have sued Meta to force it to restructure or sell Instagram and WhatsApp, claiming the company sought to monopolise the market for social media platforms used to share updates with friends and family. With court papers due in September, the judge overseeing the case is unlikely to rule until later this year at the earliest.

Meta CEO Mark Zuckerberg testified in April that the company was initially slow to recognise the competitive threat of TikTok, and that Meta has over the years tried to build many apps that never gained traction.

Meta said on Wednesday that while it was not providing an outlook for fourth-quarter revenue, the company expected the year-over-year growth rate in the period to be slower than in the third quarter.

The social media giant raised the lower end of its annual capital expenditures forecast by $2 billion, driven by its high-stakes push for “superintelligence” in the heated AI race.

The Facebook and Instagram parent now expects capital expenditures to be between $66 billion and $72 billion.

Training and deploying advanced AI systems remain a capital-intensive endeavor, requiring costly hardware, massive computing resources and top-tier engineering talent.

After a lackluster reception for its Llama 4 model that led to staff departures, Meta has tried to revitalise its AI push by sparking a high-stakes talent war that has seen it dole out more than $100 million pay packages to researchers from rival firms.

Zuckerberg has pledged to spend hundreds of billions of dollars to build massive AI data centres, having shelled out $14.3 billion for a stake in startup Scale AI and poached its 28-year-old billionaire CEO Alexandr Wang.

To fund the push, the billionaire founder is leaning on Meta’s massive user base as well as AI-powered improvements in content engagement that make it a stable bet for advertisers even in times of economic uncertainty.

The tech giant recently introduced an AI-driven image-to-video ad creation tool under its Advantage+ suite, allowing marketers to generate video ads from static images.

Instagram, whose Reels product competes with ByteDance’s TikTok and YouTube Shorts for ad dollars in the popular short video format, is set to account for more than half of Meta’s ad revenue in the U.S. this year, according to research firm eMarketer.

Meta has also accelerated efforts to monetise its social media platforms WhatsApp and Threads by integrating ads.

The company last month named insider Connor Hayes as head of Threads, a sign it was moving the platform away from Instagram’s shadow after leaning on the photo-sharing app for growth.



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